If you have been following the progress of this campaign then you must be wondering why we are not heralding our success and patting each other on the back in light of the City council’s proposition. However, the figures below will indicate why, unfortunately, as we had always feared the proposal is not commercially viable.
Please note in order to acheive the annual turnover indicated below it would need to be the ‘perfect’ year. Imagine the British Olympics in 2012 with an exceptionally mild winter followed by a hot dry summer. In reality the figures would average out to be a lot lower than this.
It appears that the whole process has been a public relations exercise on behalf of the City council and they either have not thought the business side of things through or they have no interest in making the station a real commercial proposition and are simply seeking to put independent punt operators out of business.
Projected Profit of one ‘Share’ (single or ½ ferry punt) at La Mimosa
Schedule of Costs:
This translates to a weekly charge of approximately £38
|Month:||Season:||Max Weekly Trade Available:||Max Weekly Trade to La Mimosa:||Max Weekly Trade Per ‘Share’:||Maximum Weekly Profit:||Monthly Profit:|
Maximum weekly trade at Quayside is derived from industry knowledge. We have assumed that the proposed touting zones would permit the La Mimosa station to draw 20% of the total weekly trade (this is optimistic given that industry estimates place CCP market share at 15% at Silver Street, where both operations are bound by similar rules). Weekly trade per share is simply the weekly trade at La Mimosa divided by 20 .
Current proposals would force co-operation (any lack of co-operation would diminish income further), and given 5 ferries and 10 singles this would mean one ‘share’ would be 1/20 of the weekly trade. Of course this would not all be profit, assuming that 20% was paid to chauffeurs and removing the £38 costs we are left with the column. Maximum Weekly Profit